{"id":30928,"date":"2016-04-12T02:00:23","date_gmt":"2016-04-12T08:00:23","guid":{"rendered":"http:\/\/www.churchvolunteercentral.com\/?p=30928"},"modified":"2016-09-07T18:42:57","modified_gmt":"2016-09-08T00:42:57","slug":"how-to-frame-your-next-recruiting-message","status":"publish","type":"post","link":"https:\/\/wwv.group.com\/childrens-ministry\/blog\/training\/how-to-frame-your-next-recruiting-message\/","title":{"rendered":"How to Frame Your Next Recruiting Message"},"content":{"rendered":"<p>You just made a pitch to a potential volunteer who would be perfect on your planning team\u2026but she said no.<\/p>\n<p>One way to turn around your recruiting success is a method called \u201cframing.\u201d\u00a0 All potential volunteers make a decision based on a buying frame.\u00a0 Just like a window frame sets boundaries that limit the view,\u00a0a decision frame sets boundaries that narrow, focus, and simplify a decision.<\/p>\n<p>Car salesmen do this all the time. Think about it. What do they ask you?<\/p>\n<ul>\n<li>New or pre-owned?<\/li>\n<li>Finance or pay cash?<\/li>\n<li>SUV, sedan, or sports car?<\/li>\n<li>Electric, hybrid, or gas?<\/li>\n<\/ul>\n<p>They are framing us.<\/p>\n<p><strong>What is a volunteer\u2019s decision frame?<\/strong><\/p>\n<p>Some important issues might be one or more of the following:<\/p>\n<ul>\n<li>What is the time commitment?<\/li>\n<li>What is the mission?<\/li>\n<li>How can I use my professional expertise to make a difference?<\/li>\n<li>What\u2019s in it for me?<\/li>\n<li>Are you flexible in scheduling?<\/li>\n<\/ul>\n<p>One pitch doesn\u2019t fit all because each volunteer\u2019s frame is unique.<\/p>\n<p><strong>How do we discover the volunteer\u2019s decision frame?\u00a0<\/strong><\/p>\n<p>The 80\/20 rule is the key to understanding a person\u2019s hot buttons that frame the decision to volunteer. It\u2019s simple\u2014listen 80% and talk 20%.<\/p>\n<p>We are so passionate about our ministry we often practice the 20\/80 rule when making\u00a0a pitch. Passionate people tend to <em>talk<\/em> 80% of the time when recruiting. Reverse that. As my friend Mike, a U.S. Marine, always says\u2026 \u201cShut your cake eater.\u201d<\/p>\n<p>Today\u2019s volunteers like to be asked, and when asked, they may respond with either \u201cNo, I can\u2019t do that right now\u201d or \u201cTell me more.\u201d\u00a0 Framing a response to either of those answers is a learned skill that really isn\u2019t that hard. It just takes the discipline to shut your cake eater, ask questions, and listen carefully for the concerns that frame the decision.<\/p>\n<p><strong>How does it work?\u00a0<\/strong><\/p>\n<p>If the potential volunteer responds by saying, \u201cI would never do that because I hate working on committees,\u201d resist the temptation to launch into a sale\u2019s pitch about how your committees are not the traditional inept, micromanaged committees but empowered teams.\u00a0 Instead, gather more information\u2026 and <em>listen.<\/em><\/p>\n<p>Ask about past committee experiences and find out why the volunteer hates committees. As you listen, identify the reservations, concerns, and expectations that define the decision frame.\u00a0 Then use their key framing words for your recruiting pitch.\u00a0 After listening for 80%, your 20% presentation could be something like this:<\/p>\n<p><em>\u201cYou\u2019d be perfect. We don\u2019t believe in committees either. We put together self-directed, empowered teams of high-capacity leaders just like you.\u00a0 At the first meeting we define the scope, budget, and schedule of the project and then we turn you lose to get it done. And we really don\u2019t meet very often. We use high-tech methods of communication and our meetings are short, to the point, and efficient. How about it?\u201d<\/em><\/p>\n<p>Your chances at \u201cyes\u201d have just increased greatly!<\/p>\n<p><strong>Why did the volunteer say \u201cYES!\u201d?<\/strong><\/p>\n<p>Because you framed your presentation according to the volunteer\u2019s decision framing issues:\u00a0 short meetings, high-capacity team members, a well-defined scope of the event, self-directed team, empowerment, and high-tech communication methods.<\/p>\n<p>When we frame our recruitment presentations, we are able to focus our message on the needs of the volunteer. The 80\/20 rule helps us to embrace Steven Covey\u2019s communication principle:\u00a0\u201cSeek to understand before you seek to be understood.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>[<strong>Editor&#8217;s Note<\/strong>:\u00a0 Thomas and Jonathan McKee will\u00a0offer training on\u00a0recruiting and leading\u00a0today&#8217;s volunteer,\u00a0<strong>September 21-23, <\/strong>at Group Publishing in Loveland, Colorado. For more information and to register, <a href=\"http:\/\/ww2.group.com\/training\/equipping-institute\/courses\/volunteer-selection\">click here<\/a>.]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You just made a pitch to a potential volunteer who would be perfect on your planning team\u2026but she said no. One way to turn around your recruiting success is a method called \u201cframing.\u201d\u00a0 All potential volunteers make a decision based on a buying frame.\u00a0 Just like a window frame sets boundaries that limit the view,\u00a0a decision frame sets boundaries that [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":30931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,6,670],"tags":[512,655,216,656,107],"class_list":["post-30928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruit","category-training","category-volunteers","tag-21st-century-volunteer","tag-framing-a-recruitment-message","tag-how-to-recruit-volunteers","tag-new-breed-of-volunteers","tag-recruiting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Frame Your Next Recruiting Message - Group Children&#039;s Ministry<\/title>\n<meta name=\"description\" content=\"You just made a pitch to a potential volunteer who would be perfect on your planning team\u2026but she said no. 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