Author archive for Jon Vaughan

  • Church Marketing 101: Know Thy Audience

    By Jon Vaughan Marketers of top brands like Nike and Apple live by a cardinal rule: “Thou shalt know thine…

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  • 5 Insights Into Why Pastors Need a Marketing Degree

    by Jon Vaughan This week, I worked on a project that had me researching how well churches do marketing.  I…

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  • How Active Inertia Is Killing Your Church

    by Jon Vaughan Why do good churches fail? Why do good companies end up closing their doors? The right answer…

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  • 3 Amazing Insights that Weight Watchers Can Teach the Church

    by Jon Vaughan Confession time: I am a lifetime member of Weight Watchers. I love hamburgers, donuts, and pretty much…

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  • What the “Pet Rock” Can Teach Your Church

    by Jon Vaughan You might remember this little phenomenon back in the 70’s called “The Pet Rock.” More than 1.5…

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  • Solving the Wrong Problems

    by Jon Vaughan Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking…

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