In today’s world of smartphones, iPads and laptops, let’s agree on one thing: before a visitor sets foot in your church, the odds are incredibly high that he or she will first look at your website.
Just posting information on a site may not accomplish all your objectives. A quality website will feature the following design criteria:
1. Clean and Uncluttered – The more options and content a site has, the higher the potential for clutter. A good mix of content and imagery is needed to keep things clean and clear to the reader.
2. Informative and Helpful – Content needs to be organized so that it quickly informs and helps the reader find what they need with just a few clicks.
3. User Interaction – Does your website create an excitement to interact and explore? Once a visitor starts interacting with your site the chances increase that they’ll want to make a personal visit.
4. Engaging and Interesting – Does the design and color scheme catch the eye of the visitor? Is there multimedia that a user can watch and content choices that pull them further into the site? Create a site that engages the interest of the user.
5. Provide Solutions – A quality website will provide information that helps people resolve issues or obtain resources. This can be as basic as providing a spot for those that are “new” to the church, or articles and book suggestions on topics of interest.
How does your church website measure up? Does it meet these elements of design? Determine where you are now and where you want to go. Then, have fun!
[Editor’s Note: Adapted from Jason’s book, The iChurch Method: How to Advance Your Ministry Online. Jason will be part of the teaching team at the eConnect Conference in November.]